Symposium on Audience Research

Date: Thursday 14 September 2017
Location: School of Performance and Cultural Industries, University of Leeds

To register to attend please visit our bookings page.

Event information: The International Network for Audience Research in the Performing Arts is holding a symposium in the School of Performance and Cultural Industries at the University of Leeds
on Thursday 14th September 2017. The symposium will comprise keynote speeches from Professor Lynne Conner (University of North Carolina at Charlotte) and Alan Brown (Principal, WolfBrown) and feature academic and practitioner papers as well as panels and other interactive sessions which will illustrate audience research methods in use.

The overarching theme of the event is Innovative methods of researching audiences. So we will dedicate time during the day to discussing emerging methods and the impact that approaches from disciplines beyond the arts and humanities can have on audience research.


  • Opening keynote – Alan Brown: Audience research gone wild
  • Closing keynote – Lynne Conner: Getting to a culture of arts talk: a call to arms

 Invited speakers and papers

  • Amanda Dalton (Royal Exchange Theatre) and Rachel Clements (University of Manchester) on the theatre’s You, The Audience project
  • Lianne Pelletier (Laurential University) on dissonant arts consumers
  • Steven Hadley, Orian Brook (Stirling University) and Oliver Mantell (The Audience Agency) on big data in the arts and quantitative methods
  • Hilary Glow, Katya Johanson and Anne Kershaw (Deakin University, Melbourne) on audience diversification
  • Fan Wu (University of Leeds) on cross-cultural marketing of theatre
  • Matthew Reason (York St. John University) on kinaesthetic impact digital and engagement
  • Jutta Toelle (Max Planck Institute for Empirical Aesthetics, Frankfurt) on psychophysiological approaches to audience research
  • Sarah Astill (University of Leeds) on physiological methods for evaluating community dance projects (a research initiative with Yorkshire Dance)
  • Bridgette Wessels (Newcastle University) on an innovative methodology to explore how audiences engage with specialised film
  • Kirsty Sedgman (University of Bristol) and Martin Barker (Aberystwyth University) on quali-quantitative research
  • Stephanie Pitts and Sarah Price (University of Sheffield) on researching with arts networks
  • Charlotte Gilmore (University of Edinburgh) and Celia Duffy (Royal Conservatoire of Scotland) on developing a qualitative research toolbox for arts SMEs

Colloquium on Audience Research

Date: March 2018 (Date TBC)
Location: Deakin University

Round-Table Summary and Legacy Event

Date: November 2018 (Date TBC)
Location: School of Performance and Cultural Industries, University of Leeds



Scoping Workshop

The workshop will be facilitated by Lisa Baxter from The Experience Business and will bring together those who are interested in raising the profile of audience research and ultimately foster a culture of audience centricity in the arts sector. We encourage artists, academics and practitioners to attend and begin the conversation about the key issues the network will be exploring over the next two years.

Date: Monday 3 April 2017
Time: 9.30am Registration for a 10am start
Location: School of Performance and Cultural Industries, University of Leeds
RSVP: Friday 10th March to Jaroslava Tomanova at pc11jt@leeds.ac.uk